🚀 Welcome to Your Next Adventure!
Snoonu is Qatar's superapp—and social is where our brand comes to life every single day.
We're looking for a social-first leader who understands that great brands don't just publish content—they create conversations, shape culture, and build communities people genuinely want to be part of.
You'll lead Snoonu's entire social ecosystem, from content strategy and community engagement to influencer marketing and paid social awareness. You'll oversee both Snoonu and Snoonu City, ensuring every platform has a clear purpose, every campaign earns attention, and every piece of content strengthens our brand.
This role is equal parts strategist, creative director, trend forecaster, data-driven marketer, and team leader.
If you're constantly spotting trends before they happen, thinking in content series instead of individual posts, and asking "How do we make people share this?"—we'd love to meet you.
🛠 What You’ll Get Your Hands On:
Social Media Strategy
- Own the social media vision and strategy across Snoonu and Snoonu City.
- Define each brand's tone of voice, content pillars, and platform strategy across Instagram, TikTok, Snapchat, X, LinkedIn, and emerging platforms.
- Build content strategies that balance brand storytelling, entertainment, community engagement, and business objectives.
- Develop monthly and annual editorial calendars aligned with marketing campaigns, partnerships, product launches, and seasonal moments.
- Continuously identify cultural moments, trends, and platform opportunities to keep Snoonu relevant and ahead of the conversation.
- Ensure consistency across every social touchpoint while adapting content natively for each platform.
Content & Creative Leadership
- Lead the social content strategy from concept to publication.
- Partner closely with Creative, Production, PR, CRM, Brand, and Product Marketing teams to develop integrated campaigns.
- Brief, review, and elevate all social content to ensure it meets Snoonu's creative standards.
- Build repeatable content formats and social-first franchises that audiences recognize and anticipate.
- Champion experimentation by testing new formats, creators, technologies, and platform features.
- Ensure every campaign has a strong social-first execution that drives conversation, engagement, and shareability.
Community Management
- Own Snoonu's community management strategy across all platforms.
- Develop engagement frameworks that turn followers into loyal brand advocates.
- Monitor conversations, customer sentiment, and emerging trends to identify opportunities and risks.
- Ensure every interaction reflects Snoonu's tone of voice and brand personality.
- Build initiatives that encourage user-generated content, advocacy, and community participation.
Influencer Marketing
- Develop and lead Snoonu's influencer strategy across Qatar and the GCC.
- Build long-term relationships with creators across all tiers—from nano influencers to celebrities.
- Identify, negotiate, onboard, and manage influencer partnerships aligned with Snoonu's brand positioning.
- Ensure influencer campaigns prioritize authenticity, creativity, and measurable brand impact.
- Continuously grow Snoonu's creator ecosystem while maintaining high quality standards.
- Measure influencer performance through engagement quality, earned reach, content performance, and brand impact.
Paid Social Leadership (Awareness)
- Lead Snoonu's paid social strategy to maximize brand awareness, reach, and visibility across key platforms.
- Ensure paid amplification works seamlessly with organic social to extend the reach and impact of brand campaigns.
- Define awareness campaign objectives, target audiences, budget allocation, and amplification strategies in collaboration with the Senior Paid Social Media Executive.
- Monitor and optimize awareness metrics including reach, impressions, video views, frequency, CPM, and brand engagement.
- Continuously test audiences, creatives, formats, and placements to improve campaign effectiveness and maximize brand impact.
🧙♂️ The Magic You Bring
- 7–10 years of experience in Social Media, Digital Marketing, or Content Strategy.
- Minimum 3 years leading high-performing social media teams.
- Deep understanding of Gulf social media culture, trends, and platform behaviors.
- Proven track record of growing consumer brand accounts organically.
- Experience developing and managing influencer programs end-to-end.
- Strong understanding of Meta, TikTok, Snapchat, X, and LinkedIn ecosystems.
- Experience leading integrated organic and paid awareness strategies.
- Strong analytical mindset with the ability to turn insights into actionable recommendations.
- Excellent leadership, communication, and stakeholder management skills.
- Fluent in Arabic and English.
Inside Snoonu’s Universe
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
The Dream We’re Chasing
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
The Quest We’re On
To radically transform how people live by leveraging technology to connect them with endless possibilities.
Our Everyday Superpowers
👥 Be Customer Obsessed: “Focus on the customer and all else will follow.”
💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”
🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”
🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”
🚀 Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”
👨💼 It's All About People: “Be a team player; together we are stronger.”
Perks & Worklife Magic At Snoonu
🌐 Global Vibes – Collaborate with a worldwide crew.
🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.
🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
Great Place to Work® Certified
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Certified for Excellence
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
Beyond the Code: Giving Back Matters
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
Diversity Isn’t Just a Buzzword
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
Let’s Build the Future Together
Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.
Stay in the loop—connect with us on LinkedIn! 